Acceler8 Creative Wins Two HBAGC Sammy Awards
On November 17, 2010, the Home Builders Association of Greater Chicagoland (HBAGC) held their annual awards ceremony. The Key Awards are given to the top residential builders in various categories from new homes to bathroom remodeling and everything in between. On the marketing side, the HBAGC recognizes excellence in marketing and advertising with the Sammy Awards.
Our long-standing, and fantastic client, Great Rooms Designers & Builders won ten Key Awards in eight categories – proving once again, they are one of the top, custom home design + build companies servicing the Chicago North Shore.
To keep the wins coming, their website, created by Acceler8 Creative, won a Sammy Award for Best Builder Website. This is a perfect example of how a website should grow and evolve to suit the needs of the brand and truly work as a sales and marketing tool. We initially had a single page when the company first started. The second generation which is the basis for the current site was developed in late 2008. We now have over 100 pages in the site, yet it still remains very approachable, and easy to read and navigate.
Great Rooms also won a second Sammy for Best Builder Newsletter, produced by Acceler8 Creative. The early stages of the newsletter were a collaborative effort with recognition going to Susan Fireside of Winter and Construction for work on the initial layout concept. And, copywriting provided by Christa Velbel of CopyContentCreativity. The objective of the newsletter was to give the recipients something worthwhile and informative, still reinforcing the Great Rooms brand, and avoid being just another promotional piece. Mission accomplished, and we set the bar even higher once again for the competition.
Special thanks to Craig Wolski, Susan Hamilton and everyone at Great Rooms for being so awesome to work with and entrusting Acceler8 Creative with their brand development and visual communications. We’re looking forward to an even better 2011!
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